Princess Guests and Crew Team Up to Break Guinness World Record for Margaritas

It started like a normal day in port.

Then the ship’s bars turned into a coordinated, eight-hour push that guests could actually join just by ordering a drink.

Regal Princess didn’t just host a party in Cozumel on February 17, 2026. It staged a Guinness World Records attempt at sea, with crew running the operation and passengers providing the orders that made the count climb.

Here’s how it worked, how Guinness verifies a record like this, and why Princess chose margaritas for the moment.

What Happened on Regal Princess in Cozumel

Guinness World Records lists the achievement as a record set in Cozumel on February 17, 2026, by Regal Princess in partnership with Pantalones Organic Tequila, with 3,410 margaritas sold to guests onboard the Regal Princess during the official eight-hour window.

Princess shared the news afterward as a shipwide effort, emphasizing that guests and crew worked together to make the attempt happen and celebrating the final count.

Related reading: 10 Things Princess Cruises Excels At Compared to Other Cruise Lines

3,410 Margaritas “Sold” in Eight Hours: What That Actually Means

This record isn’t about how many people finished a drink. It’s about how many margaritas were rung in as sales during the official eight-hour window.

Guinness records the result as 3,410 unit(s) sold under the title “Most margaritas sold in 8 hours.”

That wording matters on a cruise ship because it can be backed up with time-stamped point-of-sale data. Instead of estimating how many drinks were mixed, the ship can show exactly how many margaritas were purchased during the attempt period.

How a Guinness World Records Title Is Set

Guinness record attempts run on two things: following the record’s specific guidelines and submitting evidence that proves the result beyond doubt. Guinness explains that every title has its own rules and evidence requirements so attempts are standardized and verifiable.

In general, Guinness requires:

• At least two independent witnesses, using Guinness’ witness statement templates
• Video evidence that shows the attempt from start to finish
• Clear documentation of how the attempt was measured and timed (especially important for multi-hour attempts)

Sometimes a Guinness adjudicator is present onsite to verify the attempt as it happens; other times, organizers submit a full evidence package for Guinness to review after the fact. When an attempt is verified as successful, Guinness issues an official certificate confirming the record, and for some events that presentation can happen right away.

For Regal Princess, the certificate presentation took place onboard after the record was confirmed. They celebrated with confetti and had photographers present to capture the celebration.

Related reading: I Cruised on the Regal Princess For 12 Nights: My Review

How Regal Princess and Its Guests Likely Pulled It Off

Princess hasn’t publicly shared the full documentation Guinness reviewed, so it’s best to separate what’s confirmed from what’s simply typical for this kind of record.

What is confirmed is the result and the framing: Princess posted on Facebook “Today, aboard Regal Princess in Cozumel, our guests and crew came together to set a new Guinness World Records for most margaritas sold in an 8 hour period” and announced an official count of 3,410 margaritas sold.

The record can’t happen without demand—guests ordering margaritas throughout the attempt window—but it also can’t happen without a crew plan to keep service moving.

On a ship the size of Regal Princess, that usually means:

• Multiple bars and service points participating at the same time (one bar could not realistically handle that volume alone)
• Extra bartenders and bar backs scheduled to keep ice, mixers, garnishes, and glassware flowing
• Managers and staff acting as record stewards, ensuring the attempt stays inside the guidelines while the eight-hour clock runs

“Raise a glass, we did it!” Princess announced as guest and crew teamed up for what the cruise line called “One unforgettable day.”

How It Beat the Previous Record in Bali

The previous Guinness mark to beat was 2,728 margaritas sold in eight hours set on September 15, 2024, at Motel Mexicola in Seminyak, Bali, during a Mexican Independence Day celebration.

Princess’ total of 3,410 cleared the previous mark by 682 margaritas, showing this was a sustained, shipwide effort over the full eight-hour window, not a short-lived rush.

The Real Reason This Happened: Princess’ Tequila Partnership

This record wasn’t random. It was a very on-brand way to celebrate Princess’ partnership with Pantalones Organic Tequila.

The margaritas were made with Pantalones Organic Tequila, co-founded by Camila and Matthew McConaughey. Princess features the brand across its fleet including cocktails like the 24K Gold Margarita.

Guinness also frames the record attempt as part of Princess’ celebration of selling over one million signature 24K Margaritas across the fleet, with a goal of selling over 3,000 during the eight-hour attempt.

The Star Princess Christening That Used Tequila Instead of Champagne

Princess leaned into the partnership even harder in November 2025, when Star Princess was christened using a giant bottle of Pantalones tequila instead of the usual champagne. Princess’ own news release described the switch as a first-of-its-kind twist on the traditional maritime christening moment.

Guinness World Records at Sea: Other Cruise Examples

Cruise ships are a natural setting for record attempts: you have thousands of people in one place, tight schedules, and a crew that already runs large-scale events.

A few recent cruise-related Guinness examples:

• Princess Cruises previously set a Guinness record for the largest pizza party (multiple venues), held across 16 Princess ships on July 12, 2024.
• MSC Cruises set the record for the longest line of LEGO® ships in March 2025, built by crew members.
• Royal Caribbean has a Guinness-recognized record tied to its North Star attraction as the “Highest Viewing Deck on a Cruise Ship” (announced in 2016).
• Guinness and MSC Cruises also have an ongoing onboard program where guests and crew can take part in record attempts as part of ship entertainment.

Final Word

A lot of cruise “records” are the kind you hear in a bar and forget by dinner.

This one is different because it’s official: 3,410 margaritas sold in eight hours, logged, timed, and verified under Guinness’ rules—made possible only because guests kept ordering and the crew kept everything moving (and counted).

If your cruise offered a Guinness World Records attempt onboard, would you jump in and help set the record or would you rather watch from the sidelines?

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